Advertising Debate On Mom blogs
In the past few weeks there has been an ongoing debate online about advertising on mom/mommy blogs. The debate went even further and became more controversial while many mom bloggers were at blogher (myself not included). I got involved in the discussions on several blogs because I wanted other moms to know how I felt about the topic AND because I whole-heartedly agree with having advertising on a blog in any form that a blogger chooses. Of course I could have stood back and said nothing but I didn't and I want to take this discussion a step further here. Or atleast I want to ask a whole lotta questions ;)
Sure, this discussion has taken place all over the blogosphere as of late and a lot of you are getting tired of it but I still think you should listen.
Basically, there are two kinds of bloggers. Writers and non-writers. I'm in the second camp. I'm not a professional writer and don't ever plan on having a book published. It seems as though that the blogger/professional writers are against some types of advertising most notably pay per post since the rates are so low. However, some of these same writers believe that they should be paid to review other products which is actually unethical(IMO). How can you give your true opinion on a product for which you are getting paid? Do you feel like you have to be positive in order to get your next review job?
Furthermore, many of these same "professional" writers feel devalued when other mom bloggers take pay per post opportunities or similar such as payu2post reviewme Sponsored Reviews Smorty and a few more coming along I'm sure. So, tell me, what is a good rate for mom bloggers to take? Is it fair to say that all bloggers are worth the same amount? What about the mom bloggers just starting out or the bloggers who simply aren't at the level of other bloggers?
The big thing here is that every blogger will not get writing jobs or advertisements that pay well so they have to take these kinds of opportunities for whatever reason. Personally, I don’t feel devalued when other bloggers write for PPP or whatever it is that helps them make money. I don't get upset when PR companies contact me and ask me to review something. If the product doesn't fit with my site I don't do it.
Even if PPP isn't right for me I still feel like I cannot say it is not good for another person simply because I am not living their life and only they know what they need and what is right for them. This is where things like this become purely situational and it's hard to see these people being bashed for taking these opportunities.
The Internet and technology is in a constant state of change and the whole blogging/marketing aspect is so new to so many moms. A few years ago most of us wouldn't have even dreamed of having such possibilties. So why is it that so many mom bloggers feel like that deserve the million dollar ad? What makes us so special? I'd love to hear your thoughts. And, or course I agree we do deserve more than $5 or $10. My question is as a whole (all mom bloggers) do we deserve more and what do we do about those who are not included?
I wish there were better monetizing opportunities out there for mom blogs and you can be sure that when and if I find something that works for me I'll be posting it right here.
For now I recommend Google Adsense (yes, I get a monthly check-actually it's direct deposited to my bank account), AffiliateFuel.com, Fastclick, Coreg Media, Kontera, Clickbank, Shopzilla, Chitika, Offersquest, Amazon, Auction Ads & blogher ads. In the next few weeks, I'll try and do a more in depth discussion on each of these different companies to help you monetize your blog so check back.
Here are more of these discussions from around the mom blogosphere.
Thoughts On Women blogging and making money
Mom 101's amazing & popular discussion
Is Adverting on Mommy blogs different? from the fabulous Phat Mommy
Sure, this discussion has taken place all over the blogosphere as of late and a lot of you are getting tired of it but I still think you should listen.
Basically, there are two kinds of bloggers. Writers and non-writers. I'm in the second camp. I'm not a professional writer and don't ever plan on having a book published. It seems as though that the blogger/professional writers are against some types of advertising most notably pay per post since the rates are so low. However, some of these same writers believe that they should be paid to review other products which is actually unethical(IMO). How can you give your true opinion on a product for which you are getting paid? Do you feel like you have to be positive in order to get your next review job?
Furthermore, many of these same "professional" writers feel devalued when other mom bloggers take pay per post opportunities or similar such as payu2post reviewme Sponsored Reviews Smorty and a few more coming along I'm sure. So, tell me, what is a good rate for mom bloggers to take? Is it fair to say that all bloggers are worth the same amount? What about the mom bloggers just starting out or the bloggers who simply aren't at the level of other bloggers?
The big thing here is that every blogger will not get writing jobs or advertisements that pay well so they have to take these kinds of opportunities for whatever reason. Personally, I don’t feel devalued when other bloggers write for PPP or whatever it is that helps them make money. I don't get upset when PR companies contact me and ask me to review something. If the product doesn't fit with my site I don't do it.
Even if PPP isn't right for me I still feel like I cannot say it is not good for another person simply because I am not living their life and only they know what they need and what is right for them. This is where things like this become purely situational and it's hard to see these people being bashed for taking these opportunities.
The Internet and technology is in a constant state of change and the whole blogging/marketing aspect is so new to so many moms. A few years ago most of us wouldn't have even dreamed of having such possibilties. So why is it that so many mom bloggers feel like that deserve the million dollar ad? What makes us so special? I'd love to hear your thoughts. And, or course I agree we do deserve more than $5 or $10. My question is as a whole (all mom bloggers) do we deserve more and what do we do about those who are not included?
I wish there were better monetizing opportunities out there for mom blogs and you can be sure that when and if I find something that works for me I'll be posting it right here.
For now I recommend Google Adsense (yes, I get a monthly check-actually it's direct deposited to my bank account), AffiliateFuel.com, Fastclick, Coreg Media, Kontera, Clickbank, Shopzilla, Chitika, Offersquest, Amazon, Auction Ads & blogher ads. In the next few weeks, I'll try and do a more in depth discussion on each of these different companies to help you monetize your blog so check back.
Here are more of these discussions from around the mom blogosphere.
Thoughts On Women blogging and making money
Mom 101's amazing & popular discussion
Is Adverting on Mommy blogs different? from the fabulous Phat Mommy
Labels: advertising, mom blogs, work at home mom









13 Comments:
Just putting my two cents in...as a VA with a good portion of my business from writing, I have to say this:
If you want to post advertising on your blog...JUST DO IT! It's YOUR blog and if others don't like it they can go elsewhere.
I don't get the writers being upset about it, I really don't...there are still very good paying writing jobs (review writing included) out there by the plenty. If you're a writer...go find them. If you're not, take what you can get and do what you please.
Ok, rant over now! :)
Thanks for continuing the discussion!
As you know I've been pretty involved in the discussion and just wanted to clarify a few things: I haven't seen any "writers" ask to be paid for reviews, except facetiously. I think they're just annoyed being offered a free 39 cent pudding pack like it's a HUGE HONOR.
The main PPP issue is that no one wants to read those posts! Let's face it, they generally suck and they don't fool anyone as far as sounding like real opinion. The writer compromises her authentic voice in the process, and that's dear currency in the blogworld.
As far as money, PPP writers should simply consider that the payment is quite small relative to what you're asked to do. When you accept $5 a post, it's not just for an hour of writing. You're also offering the publishing medium (your blog), and delivering the audience (your friends) and giving the company searchable links forever on your blog. If that's only worth $5 to you...well, okay.
But maybe the other suggestions you list here are better ways to go. Worth looking into.
Mom 101, thanks for coming by! I do appreciate it. :)
I agree..no one wants to read PPP posts. They look bad BUT some people will always do it for a quick dollar, and some always will no matter what we say and do.
I actually thought PPP would disappear after a few months since their model is so crappy however recently they were backed with another $7 million. Ugh!
Yes, the PPP and other review type site payments are quite small for the WRITER. True professional writers can get way better but like I asked in the post, what about those other blogs-the non-writers?
To me personally, $5 is in no way OK with me. I will not give out permanent SEO friendly links to these kinds of sites. However, some people writing for these pay per post types sites are oblivious to this fact. They have no idea what they are doing and I think that is a lot of reason why they continue on. PPP is targeting these (and other-those "needing" the money) kinds of bloggers specifically. Maybe I'll do a post here about all this later.
Yes, IMO, the other advertising options are better ways to go.
I'm hoping someone very smart is reading all of these posts around the blogosphere and coming up with a plan for something better. Since mothers are such a high-spending influential market online I do believe we are worth more PERSONALLY!
Arika, thanks for your opinion.
I think many moms are upset because they think if others continue on with these review types sites then the rates will never go up for any of us.
I'm sorry i was logged in under my other account- too many ;)
Both of those are me obviously.
I personally am ad free, however I do not judge other moms for their desire to advertise on their blog. Wait I do advertise .. Other Mom's. No one pays me for this. I support those who support me. I started blogging 4 years ago, not to make money but to create a community where ever life took me. I still have friends from four years ago that I am in contact with.
If Mom's want to advertise and do PPP go for it. I personally do start to lose interest in a blog that is trying much too hard to make money. Others I am a registered user and never see their posts on products. I so resent the elitist attitude of some mom bloggers. Like somehow they are better than the rest. That turns me right off. Share your knowledge on PPP (I do not know all the ins and outs of it all) rather than condoning those who chose to do it.
Wow .. comment much? hehe
Chelle,
Thanks for the comment and your opinion. It's definitely valued and I agree with you, GO FOR IT!
Some of the moms, myself, included just want to educate the other mom bloggers out there about all the different possibilities rather than just accepting PPP as their only source of monetizing their blog.
However, this does not mean I dislike the moms or whoever that uses PPP, it's just that personally it's not for me.
And the product reviews, I do them on another site entirely (not my personal blog). You know that ;) What can I say, I like free stuff?
:)
Hey Amanda,
I shared my thoughts at MM but will post here too. :)
I really don't see much difference between PPP and recommending affiliate products, hosting google adsense, and so many other things.
Personally, I wouldn't do a ppp review that didn't feel right. That means I would only write one that helps, informs my target audience. So there would be no dating reviews on my business blog. I wouldn't recommend anything that made me feel funny (everything I do has to pass the gut test) and I always check out the site before I do a review.
As for PPP posts always looking like crap, I disagree. Lynn Terry of Clicknewz.com does an awesome job making her PPP posts VERY on topic and interesting. I think it's totally possible. She posted recently that she earned $1,500 in her spare time doing PPPs.
I think PPP is a good way for a blogger to get their feet wet, to spark posts if their ideas are running dry, to connect their target market with cool new sites, and yes to earn some money.
It really gets on my nerves when people criticize legitimate ways of earning money online, as if everything anyone does online should be free. This betrays a real scarcity mentality. Some of us are paying the bills and putting food on the table for our kids with our business.
I would never do anything dishonorable to earn money - online or off. Doing a PPP review is no different than being a professional restaurant critic.
My .02 :)
Great discussion!
I have blogged for PPP on one of my sites and never felt like it was a junk post or anything that someone wouldn't enjoy reading.
I chose opportunities that cleanly matched the topic matter that this blog usually covers and I wrote the post in the same voice as all of the other posts.
I doubt that anyone would ever have any idea that they were sponsored advertisements if I didn't point it out.
Done this way - PPP rocks.
Now, on WAHM Talk Radio - I just can't find much in the way of opportunities that would fit - but if I did, I would probably do it.
It's all about being considerate of your readers and pointing out good resources. The fact that I get a paycheck from it shouldn't be offensive to anyone.
Like everything else on the web, it will be perverted and overdone by somebody - but that shouldn't overshadow the coolness of the program overall.
Well put Kelly "Tell it like it is" McCausey. :-)
PPP paid for my Christmas present to my husband and kids last year. :) I stopped shortly after, new baby, no time to shower, let alone blog.
Back then I just choose the ads that fit into my blog, etc.
We all do what we must.
$5 to one mom may mean a gallon of milk for her kids, where as to me, $5 isn't worth my time, but I can afford to not take the "opportunity"
Either way, these little arguments among us moms just divide us, when we should be encouraging each other to keep working at what we feel is important to us as individuals and as wives & mothers.
MK
http://www.SAHMBlog.com
Okay, I couldn't just leave and not comment when I LOVE PayPerPost ;)
Yep, that's right - I do paid posts for them and it's been a win-win for me. It doesn't take me long to write a post - 15-20 minutes and usually the pay is about $8 to $13 but I've definitely gotten more a few times too.
I do not consider them bad posts on my part because of three things:
1) I NEVER write a review that is not completely honest. I won't take an Opportunity unless i like the product so what I write is genuine.
2) I take care to write all posts the way i speak - informal and funny - I like to think that my readers get a chuckle AND get to hear my opinion on something too LOL ;)
3) I'm quite fond of several blogs that do PPP posts and when written well, i tend to read their paid posts too. And guess what... If i don't want to read them... I hit a cool button and scroll to their next post LOL. No big deal :)
As for some moms being up in arms about it... I can live with that LOL. The easy $300 I'll make this month from PPP will feel nice in my pocket no matter how long and hard they yell ;)
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