The
Relation Between Internet Marketing Education and Profits
By Joel Teo
Many people join internet business opportunities online
blindly. By this I mean they join everything that promises
them fast bucks and then one to two years later are dejected
and unhappy at their dismal returns online with regards to
their capital outlay in terms of time and money. Thus the
most important thing you need to do today is to get a proper
education in internet marketing. The co-relation is clear
the internet is all about information and by learning how to
package information online you will make more profits from
your internet business no matter what you are promoting.
Now before you start running of to purchase a course online
from any of the internet marketing gurus you need to know
what kind of knowledge you need to pick up. Ask an internet
marketer and many answers will come out. This article will
highlight some of the more important skills that you can
start reading up on. Always figure out first what area of
marketing you want to do and focus on that area. Learn how
to succeed in one area then proceed to another area to
diversify your internet income.
Copywriting
The art of direct response marketing online as taught by the
Gurus like Dan Kennedy are actually adopted from Direct
Response Marketing offline. Before you go and purchase a
product from some of the best internet marketing gurus
online. A simple solution to this would be to head down to
your library and read up all you can on this subject
offline. Once you gain a good appreciation of the underlying
concepts behind the “headline, the body, the Call to action”
then you would be able to appreciate online salesletters
much better.
That said, if you have no product that you are promoting at
the moment, then copywriting will have no relevance for you.
Promoting Affiliate products with sales letters may not be
that good as Ken Evoy says if your visitor reads two
salesletters in a row, your sales clickthroughs will
plummet.
Search Engine Optimization (“SEO”)
Once you have a website that has good ad copy, you want to
learn how to drive good quality and targeted website traffic
to your website. A good website that any aspiring internet
marketer can spend time learning and reading from is http://www.seochat.com.
A good grasp of SEO can boost your online profits many fold.
Spend time learning the difference between single links and
reciprocal links. It may be actually worthwhile sometimes to
pay for someone from India to do SEO work for you so that
you can spend your time doing other things. Someone recently
gave me a quote for US$400 per month to do link exchanges
for several websites at a time. This SEO actually could do
500 links in day as he heads a team of workers who live and
breathe SEO work in India. Outsourcing can reduce your bills
and give you better value if you find the right SEO to work
for you.
Niche Adsense Portal Building
Some people conclude that they do not want to molly cuddle
downlines and do not want to write sales letters. They then
start purchasing software which allows you to build keyword
specific websites. Satya’s program like Niche Portal Builder
and Arnand Morin’s directory Generator are such programs.
Google and the other search engines started delisting these
websites after a while because of repetitive content. So the
solution is to mix rss feeds with these websites. All this
is very high level marketing and the best way to figure all
of these things out is to go to the various internet
marketing forums to read all you can and ask questions.
Internet Business Opportunity
The reason why I put this here in the list of things you
would want to learn about is that internet business
opportunities like internet mlms are good in that they
provide you with the sales letters and followup systems.
Your focus in these programs to make money therefore is to
work on generating good amounts of website traffic to the
company given websites. Such income is residual so that is
why internet marketers like Stone Evans promotes his website
so that he gets more and more money each month from his
online business. Total automation is what you are looking
for and website promotion is what you have to learn.
In conclusion, internet marketing is a very wide area, by
spending one weekend per topic mention above, you will be
able to get a good overview of what area of internet
marketing you want to venture into and start making money
from that particular area. No one is a generalist, always be
a specialist in one area and you will see your internet
marketing income skyrocket.
Joel Teo is the successful owner of several
successful internet business ventures.Click here to learn
how you can
start your own successful internet business today.
http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy
On The Planet
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