7 Top
Marketing Tips To Put You Ahead Of The Game
by Ken Hill
1. Publish an
ezine.
You'll be able to capture more sales, increase your
traffic,
and cash in by selling ad space to your visitors and
subscribers.
Publishing an ezine can also open up more joint venture
opportunities for you.
For example, you could boost your sales by swapping
ezine
ads, thank you page ads, or recommendations with
publishers
whose ezines reach your target market.
2. Increase the
success of your ezine by tapping into the
power of RSS.
Because your RSS subscribers will get your issues sent
to their feed readers, and not to their email addresses,
you won't have to worry about your ezine getting
blocked.
In fact, all your RSS subscribers will get your issues,
giving you a 100% delivery rate to them.
And if you offer a quality ezine, you'll be able develop
a
loyal group of subscribers that enjoy your ezine, buy
your
products, and listen to your recommendations.
As many people will still want to get your ezine by
email,
be sure to give them a choice of how they'd like to
receive
your ezine.
That way you'll get lots of new subscribers that are
into
RSS, and you won't lose any that still prefer to get
your
ezine by email.
3. Write
articles.
You'll be able increase your link popularity as your
articles published on targeted web sites, blogs, and in
ezine archives.
You'll also be able to build up your status as an expert
in
your field, leading to more sales of your products and
also
more new ezine sign ups.
4. Publish
testimonials.
Testimonials are great to use on your site to generate
more
credibility for you and your product.
You can also use testimonials from your subscribers to
get
more people to join your ezine.
5. Provide a
bonus for purchasing your product.
Give your visitors a deadline for getting your bonus.
By doing this, you'll be able to get more of your
visitors
to purchase from you because they won't want to miss out
on
your special deal.
You could also sweeten your offer by telling your
visitors
that they can keep your bonus, even if they return your
product or ask you for a refund.
6. Promote with
postcards.
Your postcards will give you an affordable way to
promote
your business and get the word out about your latest
sales
and customer only deals.
Be sure to track the results of your postcards by:
- Having your prospect provide an extension or
department
number when calling you.
- Having them come to your store with your postcard to
get
their discount.
- Having them type in a special code to receive your
discount when ordering through your shopping cart.
7. Use your
signature file to your advantage.
Increase your traffic by adding your signature file to
all
your outgoing emails.
Also use your signature file when you participate in
forums that reach your target market.
Simply look for questions that you can lend a helping
hand
with, and then share your tips and advice.
You'll then be able to strengthen your credibility, and
you'll get a greater response when you use your
signature
file to promote your site, ezine or freebie.
About the Author:
Ken runs the Net Pro Marketer where you'll find
informative
articles on business, marketing, and ezine publishing.
Browse through the articles or submit your own at:
http://www.netpromarketer.com |
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